Setting up a new digital business for AGC Europe
Challenge
Evaluate the market potential of selling glass directly to end-consumers through digital channels
Define the value proposal of the solution and the minimum viable product
Coach through the launch, test, measure and advise on the growth of the solution
AGC Europe is one of Europe’s leading glass providers in construction and automotive - the company is largely active through B2B solutions and was willing to evaluate the opportunity of selling glass directly to the end consumer. The questions : is there market potential for online direct distribution? if yes, what should be the minimum viable product and how should it evolve through time into a viable and valuable business?
Solution & services provided
Belly & Brain has accompanied AGC strategic marketing teams, IT teams and local business units launching the solution into the definition, design and launch of the solution on a test market
Customer needs field study
Market potential evaluation
Minimum viable product definition & growth plan
Omnichannel service design from sales to installation
Proof of concept digital experience & digital marketing team coaching from launch to profitability
Business case for further growth & geographical expansion
Project duration end-to-end
7 months