A transversal team of field leaders who have been successfully growing digital leadership and culture since the last 15 years across different sectors, companies and departments.

Belly & Brain is composed of a mix of seasoned professionals who have a successful track-record developing & integrating digital within organisations as employees or as senior agency consultants on a large span of sectors. We apply this experience and our digital DNA to the inner workings and challenges of companies & departments ranging from marketing, to sales, customer services and human resources.

STRATEGIC
EXPERTISE

Strategic thinking
& growth hacking

A team of strategists having designed Belgium and Europe’s leading companies’ strategies

Across all sectors: Telco, finance & insurance, services & utility, pharmaceuticals, FMCG, retail, construction, transport, etc.

Capabilities:
- Strategic consulting & advisory
- Omnichannel customer experience
- Touch point experience design
- Product & service design
- Growth hacking
- Data & research
- Brand strategy
- Visual strategy

&

organisationAL
KNOW HOW

Transformation
moving & shaking

A team of leaders having successfully delivered digital within various companies, as executives and managers

Departments: Marketing, Sales, Customer Service, Distribution, Human Resources

Capabilities:
- Executive digital advisory
- Digital transformation & management
- Customer-facing departments transformation
- Human resources transformation
- Learning & Development
- Change management
- Culture advisory
- Transformation coaching

Audrey Benoit

Co-founder CEO
& transformation advisor

Audrey's key focus is to ensure companies fully acknowledge the potential of digital for the entire organisation: understand how digital can grow their performance, customer approach, optimise their processes and decision-making but also improve the teams’ way of working.  And once the understanding is clear, her goal is to make the change happen, setup teams, select supporting agencies if required, empower people, putting them in the right framework to be able to evolve, learn, grow and deliver.

"Heading digital within various organisations and delivering onto transformations for several years, my objective is simple : Grow digital from within & empowering people is the key to succeed."

Experience

EMAKINA
Strategy & UX Direct

EPICURIEN.BE
Founder

Expertise

• Strategic planning
• Product & service design
• Customer experience
• Digital strategy
• Innovation & entrepreneurship

Amélie Sainthuile

Digital strategy & customer experience

Digital technologies changed the world dynamics; Products, services, communication constantly evolve, creating divides between generations, brands and consumers, teams within a same company. Often we don’t understand each other, we don’t listen to each other, we don’t meet (or at least not very well).

Amélie's ambition: create value and ties, to simplify, to connect.

Inge Collet

Change strategy
Competence & development

Throughout her entire career as competence and certification manager for sales & care departments, Inge applied her change management approach and implemented her vision on engagement & leadership. She accompanied physical channels during their transformation, determined and establish a customer centric positioning complimentary to digital channels, and simultaneously seized the opportunities of digital to perfect the way of working by digitalising processes, trainings, back-office solutions, knowledge management solutions and encouraging self-learning and development.

Nicolas Jandrain

Visual Strategy &
Art Direction

Film director, designer and photographer, Nicolas is multidisciplinary. He works in the space where brand, images, design, storytelling, and technology converge. His film style is defined by subtle art direction and a sensibility for aesthetic imagery and precisely framed shots. He has also developed a special affinity for groundbreaking visual effects (like high-speed camera work) and sophisticated imagery that blends technical and artistic skills. Furthermore, his passion for beautiful images has naturally brought him to photography where his keen eye for detail and style can be given even more freedom.

The wide range of diverse backgrounds enables Nicolas to think and approach every project from a range of perspectives, to create original, beautiful and inspiring work.

Jasper Donker Van Heel

Identity & Brand strategist

Jasper Donker van Heel has accumulated his experience over a 25-year period as an identity and brand strategist. He specializes in organisational identity, international brand strategy and brand management. Jasper has worked as a brand consultant for World-Class brands in a broad range of sectors. He has carried out and supervised substantive brand identity and repositioning missions with the Top Management of Organisations as diverse as Holiday Inn Worldwide, the Cross Channel Eurostar Service, Caterpillar, Lexus, Dole, Bridgestone, Yamaha, Canon, Toyota to name but a few, and has recently been involved in extensive brand repositioning and identity missions for Wolf Oil Corporation.

As a planner, Jasper is driven by the belief that today, in a marketplace transformed by the digital revolution and rife with product and service commoditisation, an understanding of ones deeper identity, and the need for a clear purpose and longer term vision has never been greater. Helping brands to reinvent themselves by reconnecting with their identity and core values, and assisting these organisations in articulating and expressing what they stand for through coherent, fully integrated and highly differentiating Corporate and Brand communication, is the philosophy that drives Jasper’s approach as a strategist.

Laethitia Caldana

Culture & change
advisor

During the last 10 years, Laethitia has built a vast experience around Change Management, accompanying and coaching stakeholders managing or impacted by large-scale transformation programmes.

She supports and challenges the human aspects of transformation approaches around new solutions, new ways of working, and new customer interactions. She has developed a true expertise in terms of analysing the impact of change on stakeholders, both inside organisation as  Learning and Development, manager (notably within Orange Belgium), and outside the organisation, as consultant.

Since 2 years, Laethitia focusses on the set up of a culture and way of working adapted to more connected and digital environments and models: encouraging collaboration, innovation, and the delivery of customer-centric experiences.

Laethitia is a member of the Change Management Institute.

Sophie Chevalier

Content & Social media
strategist

Over the past ten years, we have become addicted to social networks and our smartphones – giving us instant access to tons of information and opinions. The models on which we were able to rely to communicate towards customers and prospects are crumbling off with each passing day. Add to this generations Y & Z who do not respond to traditional advertisement and we find ourselves at an exciting crossroad in communication with a huge shift towards engagement and experience.

Sophie users her knowledge and experience in communication, psychology and digital to share with you the basic know-how to accompany you through this transformation and simplify it as much as possible.

Martine Gorissen

Employee experience &
Change management

People are at the center of everything Martine does: whether it’s change, engagement or better experience for internal and external customers.

After 10 years of focussing on project and process management within customer service, marketing and sales in telco, the last 10 years were dedicated to customer experience: Designing and implementing customer experience within the entire organisation whilst focussing on the employee engagement for maximal impact and efficiency.

To sum things up: 20 years within telco realising projects in a pragmatic way. Eyes on the end goal and ensuring that everyone is aligned to optimise efficient delivery.

Martine is a Certified talent coach and Insights Discovery Practitioner.

Sandrine Lits

Digital & Agile
Coach

Sandrine Lits has more than 15 years of experience in Human Resources in Small and medium companies as well as Large Organisations such as Orange Belgium. Throughout her career, she managed different responsibilities within HR departments, giving her a thorough understanding of the various stakes, expertises and processes within Human Resource departments.

Alternately recruiter, HR Business partner, Payroll manager, Sandrine has participated to several high stakes projects within HR such as new IT systems implementation, partner management with new suppliers, implementation and management of outsourcing etc.

Following these various experiences, she has decided to focus on change management consultancy, realising that too often teams were not supported in the change process, creating a lack of engagement or ambition among key stakeholders impacted by the new strategy of the company or group.

Sandrine encourages engagement, autonomy, iterative approaches and adaptation through experiment. She activates people and teams towards co-creation approaches, innovation and collective intelligence.

Sandrine is a BAO certified ICAgile coach for Agile coaching & Agile team facilitation.