Reinvent NRJ to grow its leadership among young Belgians

NRJ.JPG

Challenge

NRJ Belgium is a private belgian radio station part of the french group of the same name. Targeting audiences between 12-34 y.o., their main challenge is to maintain relevance and value in a fast-evolving landscape of new technologies, media and players. Facing these strong challenges the NRJ teams partnered with Belly & Brain to reinvent the NRJ experience.

  • Define the NRJ unique value proposal and its mission across all channels and touch points

  • Define the relationship between the different touchpoints - digital, radio and TV

  • Define main content elements

  • Identify where to focus to have maximal impact

Solution & services provided

  • Analysis existing activities and plans, performance and targets

  • Customer studies & panels

  • “NRJ Next gen” customer experience scenarios

  • Positioning & value proposal guidelines

  • Omni-Channel strategy, cross-channel activities & touch points interactions

  • Content services

  • Website building blocks and key interactions

  • Strategic plan and roadmap

Mission duration

3 months

What they say about us

"The evolution of our brands mainly involves digitising them. Our ambitions in the field required an outside, detached, expert and structured look. We were fascinated by Belly & Brain's approach. Starting from our many challenges, they managed to translate them into clear objectives and to develop realistic tactics to be able to reach them. The Belly & Brain “emo-rational” methodology allowed us to unite all our teams around this vision. "

Kim Beyns - Brand and Strategy Director at Nostalgie, NRJ, NRJ Hits TV, Chérie/ NGroup

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