When you receive the mission to design your digital transformation & new customer experience, whatever it is a new challenge or your daily routine, you most probably already have tons of ideas and ambitions, fed by market trends, new technologies, management requirements, success stories, group strategy, … but is this enough to start to build your new vision?
Read MoreA simple experience generates many benefits for your customers, but how can you deliver this promise? If your company is already complex for your own employees, the outcomes of your internal process will definitely not be simple for your customers. The first step is to implement simplicity inside your organisation, and here are 5 tips on how to start simplifying your company !
Read MoreToo often in organisations, we have seen benchmarks that missed the point and didn’t reflect the reality of the market. The focus was either on details or on a very limited aspect of the brand experience and that was not delivering enough beef to solve the problems we were confronted to.
Read MoreDo you love analysing customer journeys of Europe's largest brands? Sense how these are lived, felt, experienced from a customer's perspective? Analyse how these meet the brands' business objectives, not only in terms of satisfaction but also acquisition & value creation? Challenge them with how other players in the same industry or elsewhere do?
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