When you receive the mission to design your digital transformation & new customer experience, whatever it is a new challenge or your daily routine, you most probably already have tons of ideas and ambitions, fed by market trends, new technologies, management requirements, success stories, group strategy, … but is this enough to start to build your new vision?
Read MoreA simple experience generates many benefits for your customers, but how can you deliver this promise? If your company is already complex for your own employees, the outcomes of your internal process will definitely not be simple for your customers. The first step is to implement simplicity inside your organisation, and here are 5 tips on how to start simplifying your company !
Read MoreToo often in organisations, we have seen benchmarks that missed the point and didn’t reflect the reality of the market. The focus was either on details or on a very limited aspect of the brand experience and that was not delivering enough beef to solve the problems we were confronted to.
Read MoreCustomer centricity counts as one of the key challenges in today’s competitive world, but how can we make that concept more tangible? Simplicity can provide a reliable compass to help companies to develop customer-oriented experiences. This article will introduce you to the definition of simplicity and how it can contribute to close the gap between your company and its customers.
Read MoreYou were just promoted with customer journey? Or somehow, the topic has become your new challenge? Congratulations! And welcome in this fascinating adventure where you will find the best opportunities to get a stronger knowledge of your organization and of the many ways customers aspire to interact with it.
Read MoreAfter 2 years working at Belly & Brain, we all thought it might be the moment to start sharing some of our observations, learnings and experiences with our followers, friends, past colleagues and customers.
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