Customer centricity counts as one of the key challenges in today’s competitive world, but how can we make that concept more tangible? Simplicity can provide a reliable compass to help companies to develop customer-oriented experiences. This article will introduce you to the definition of simplicity and how it can contribute to close the gap between your company and its customers.
Read MoreYou were just promoted with customer journey? Or somehow, the topic has become your new challenge? Congratulations! And welcome in this fascinating adventure where you will find the best opportunities to get a stronger knowledge of your organization and of the many ways customers aspire to interact with it.
Read MoreAfter 2 years working at Belly & Brain, we all thought it might be the moment to start sharing some of our observations, learnings and experiences with our followers, friends, past colleagues and customers.
Read MoreProgrammatic is definitely a hot topic. There is not one day that passes where we do not discuss the challenges and opportunities of programmatic with Belly & Brain clients. A lot of time is spent discussing technologies that exist, partners that can support to deploy, processes to put in place to manage, and skills to develop to optimise. However still too little time is spent discussing the real possibilities of programmatic from a customer perspective.
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