Posts tagged brand positioning
Designing AXA Belgium's unique B2C & B2B digital experience
Designing AXA Belgium's unique B2C & B2B digital experience

AXA Belgium brings together 3200 brokers, 450 bank agents and 3500 employees to put their expertise at the service of 2.9 million customers, offering flexible insurance products adapted to real life needs. In order to reach its ambitious marketing and customer strategy, AXA insurances Belgium partnered with Belly & Brain to define its digital strategy within its distribution strategy & strong collaboration with brokers, and the underlying user experience and interfaces of the B2C & B2B websites.

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Strategy, Digital managementAudrey Benoitdigital strategy, brand positioning, Omnichannel customer experienceComment
Reinvent NRJ to grow its leadership among young Belgians
Reinvent NRJ to grow its leadership among young Belgians

NRJ Belgium is a private belgian radio station part of the french group of the same name. Targeting audiences between 12-34 y.o., their main challenge is to maintain relevance and value in a fast-evolving landscape of new technologies, media and players. Facing these strong challenges the NRJ teams partnered with Belly & Brain to reinvent the NRJ experience.

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Strategy, Next generation business, Customer experienceAudrey Benoitdigital strategy, brand positioning, Omnichannel customer experienceComment