Posts tagged digital management
Redesigning Shurgard Europe's customer & employee customer experience
Redesigning Shurgard Europe's customer & employee customer experience

Shurgard is the largest owner and operator of self-storage facilities in Europe with 229 self-storage centres in the Netherlands, France, Sweden, the UK, Germany, Denmark and Belgium. Having revisited its brand positioning and strategy, they collaborated with Belly & Brain to design its future customer experience & the underlying employee experience, to clearly demonstrate and stand for their intended brand positioning, identify future growth opportunities in terms of practices, new products or services.

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Strategy, Customer experienceAudrey Benoitdigital management, digital strategy, customer centricity, Omnichannel customer experience, customer journeyComment
Defining SNCB/NMBS' digital strategy and organization
Defining SNCB/NMBS' digital strategy and organization

In 2016, the Belgian national rail company “SNCB/NMBS” appointed Belly & Brain to unlock its digital and innovation challenges - Grow its digital touch points usage in terms of ticket sales and customers’ servicing & information, define the supporting digital organisation to build and run the digital activities, and review its digital and innovation roadmap, based on the strategy. Rethinking how the SNCB/NLBS services its travellers, delivers and sustains the change.

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Digital management, Strategy, Digital transformationAudrey Benoitdigital management, strategy, digital strategyComment