In 2016, the Belgian national rail company “SNCB/NMBS” appointed Belly & Brain to unlock its digital and innovation challenges - Grow its digital touch points usage in terms of ticket sales and customers’ servicing & information, define the supporting digital organisation to build and run the digital activities, and review its digital and innovation roadmap, based on the strategy. Rethinking how the SNCB/NLBS services its travellers, delivers and sustains the change.

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