Case Studies — Digital, Brand & Growth Work

Branding & Visual Identity

Aellia

When several companies became one, a technical leader in emission monitoring needed more than a merged org chart — it needed a name and a brand equal to its ambition. We renamed The Sniffers as Aellia, and built the identity behind it.

3 → 1

companies unified under a single brand

EU-wide

trademark availability checked before the name was locked

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Branding & Visual Identity

Lesaffre

Lesaffre makes one loaf of bread in three on earth — and almost no one can picture what it does. We built the strategy, brand architecture and visual platform to turn a near-invisible ingredient into a brand with presence.

1 in 3

loaves worldwide are made with Lesaffre yeast

5,000

consumers surveyed across 5 countries

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SEO / GEO & AI Visibility

Wikipreneurs

Wikipreneurs had years of SEO equity — and AI answers were starting to threaten that visibility. Four to six weeks after the first SEO/GEO content went live, the reworked pages had doubled their visibility on Google, taken a fifth of the site's exposure in Google's AI answers, and branded searches were up 75% year on year.

×2 visibility

Search visibility of the reworked pages, six weeks after go-live

4% → 21%

Share of the site's AI-answer exposure captured by the reworked pages

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Web design, acquisition & conversion

Unibricks

Unibricks had no shortage of leads. That was never the problem. Few were qualified, the sales team spent its days sorting rather than selling, and no reporting connected media spend to what a lead was actually worth. We audited, built the qualification method, proved it on the critical projects, then handed it back to the team.

2× leads

in 18 months

Conversion increase

Improved qualified leads

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Insights & Market Intelligence

AXA Belgium

AXA Belgium wanted to understand how people really relate to insurance — and who its own customers were versus the wider Belgian market. We ran qualitative and quantitative research to build behavioural segments, size them at AXA versus the market, and turn that into a targeting and retention strategy.

AXA vs market

Behavioural segments sized against the total Belgian market

Win + keep

A strategy to acquire under-represented targets and retain over-represented ones

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SEO / GEO & AI Visibility

Unibricks

Unibricks had real SEO equity but flat organic. We ran the SEO/GEO strategy directly — a structural ranking gain on Google (clicks ~+65%, position ~18→11) and citations in AI assistants across the funnel, from broad investment queries to category and decision stages — then trained the team to take over.

+65% clicks

Organic clicks from the FR/NL launch — up to 2.5× at winter peak

Cited in AI

Referenced by AI assistants across the funnel — TOFU, MOFU and BOFU, not just on brand

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SEO / GEO & AI Visibility

NRJ & Nostalgie

After defining the strategy and experience for both NRJ and Nostalgie, we coached the in-house digital marketer who runs both brands — blending one-to-one coaching and hands-on SEO training, so the capability stays in-house.

Custom coaching

Adapted to the sector and specific challenges of the organisation

Autonomy

Method blending coaching, training and a real optimisation POC

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Branding & Visual Identity

Nostalgie Belgium

Nostalgie leads on the 35–64s but faced a disrupted, streaming-first world. We defined the digital strategy to modernise the Nostalgie experience, then gave it a visual identity and a website to match — memories of the past, meeting the energy of the present.

Refreshed identity

A coherent brand image, from logo to art direction

End-to-end

Identity carried through to the site experience, built around their KPIs

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Strategy, positioning & customer experience

Vandeputte Safety

Two strategic cycles with a leading European PPE specialist — from digital vision to customer journeys, market intelligence and executive foresight.

6 years

partnering across two strategic planning cycles

4 mandates

from digital vision to executive foresight

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Digital Management & AI Enablement

Unibricks

A property developer with real foundations and a clear ambition: get more out of what they'd built, and move faster. We diagnosed, led the execution and accelerated organic — then handed a sharper engine back to their team.

CPL ↓

Cost per lead decrease. Same volume, smarter spend.

SQL ↑

Increase of Sales-qualified leads

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Branding & Visual Identity

Exempla Management & Consulting

We rebuilt Exempla's brand and applied it to what carries their image most — their website and the proposals they pitch to win event mandates.

Distinctive identity

Credible in their sector, distinct from their peers

Applied everywhere

From brand identity to site and proposals — one consistent thread

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SEO / GEO & AI Visibility

CLL — Centre de Langues

A local language school competing against global apps — we grew the organic traffic it could realistically win, then turned that traffic into leads.

+30%

Organic traffic growth

+200%

Traffic on lead-generation pages

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Web design, acquisition & conversion

HM Sewertech

We took full ownership of HM Sewertech's digital presence — starting with a brand built from scratch, then the engine that turned it into leads. +40% leads in year one, +101% in year two.

Full brand system

Logo, colours, service icons and touchpoints — built from scratch

+101%

Leads in 2025 vs. 2024

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Web design, acquisition & conversion

Wikipreneurs

A trusted name in entrepreneurship, a new product to bring to market, and no marketing team. We became that team: an acquisition engine built from zero in three and a half weeks, validated as a POC, on track for the lead target set for March 2027 — and an SEO/GEO programme now under way.

3.5 weeks

Full engine built from zero — site, CRM, campaigns, mailings, nurturing

POC → run

Three-month POC validated; the engine now runs in steady state, on track for the March 2027 target

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Digital Management & AI Enablement

OTRA

We built OTRA's brand, product and digital presence from day one — and stayed until the company was acquired.

0 → 200

parkings across Europe in under 4 years

Acquired

company sold to a UK competitor

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Digital Management & AI Enablement

Essent.be

Essent.be, a Belgian energy supplier serving 500,000 customers, needed social media to earn its place. We defined the strategy across communication, care and team, then coached the stakeholders to run it autonomously.

Strategy → autonomy

From social media strategy to a team running it on its own

3 dimensions

Communication, customer care and the team to run it

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Web design, acquisition & conversion

AGC Europe

AGC Europe, a leading European glass provider, wanted to know if selling glass directly to consumers online was a real opportunity. We evaluated the market, defined the MVP, launched it on a test market and coached the team to profitability — end to end in 7 months.

7 months

From market question to a proof of concept launched and coached to profitability

Launched & tested

A live D2C proof of concept on a test market, not a paper study

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Strategy, positioning & customer experience

NRJ Belgium

NRJ targets 12–34 year-olds in a media landscape rewired by streaming. We defined the strategy to reinvent the NRJ experience (2018), helped sell it to the group in Paris, then turned it into the architecture and design of their new site.

Clear positioning

A sharp, defensible position for the brand

Actionable roadmap

A prioritised digital roadmap the team could execute

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Strategy, positioning & customer experience

SWIFT

SWIFT needed to rethink how it supports customers across channels — deflecting cases to self-service without losing satisfaction. We ran a participative, service-design-led strategy: 10 stakeholder interviews, 1,000 cases analysed, three customer journeys redesigned end to end.

1,000 cases

Analysed to ground the strategy in real support reality

3 journeys

Multichannel support journeys redesigned end to end

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Strategy, positioning & customer experience

Shurgard Europe

Shurgard, Europe's largest self-storage operator with 229 centres across seven countries, had revisited its brand positioning. We designed the future customer experience — and the employee experience underneath it — with a clear roadmap that became part of their transformation.

229 centres

Across 7 European countries — the scope of the experience design

Customer + employee

Both experiences designed together, so the strategy is deliverable

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Insights & Market Intelligence

Europ Assistance Belgium

Europ Assistance Belgium, the group's direct-distribution leader, came to us to make its product portfolio more digital-friendly. From socio-style segmentation to a market-tested range — Tempo, Annual and Corporate packages — built around the modern traveller.

Market-fit portfolio

A range matching the modern traveller and their growth ambitions

Get, grow, keep

A portfolio strategy across the full range, tested before rollout

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Strategy, positioning & customer experience

AXA Belgium

AXA Belgium — 3,200 brokers, 450 bank agents, 2.9 million customers — partnered with us to define its digital strategy within a broker-led distribution model, and to design the architecture and wireframes of both its B2C and B2B websites.

B2C + B2B

Both website experiences designed — consumers and brokers

Broker-led

A digital strategy that reinforces the distribution model, not bypasses it

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Strategy, positioning & customer experience

AXA Belgium

In 2017, AXA Belgium partnered with us to design its first customer experience strategies — from car claims to underwriting — targeting a 40% cut in operational costs and building an AXA-specific methodology its teams could carry company-wide. The deliverables unlocked group-level investment.

40%

Targeted decrease in operational costs through the new experience

Investment unlocked

Deliverables strong enough to secure group-level investment

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Digital Management & AI Enablement

SNCB / NMBS

In 2016, Belgian national rail company SNCB/NMBS appointed us to grow its digital touchpoints, design the strategy behind them and define the Digital Marketing & Sales team to run it — an objective read on a complex organisation, synthesised into clear, communicable direction.

Audit → strategy → team

From digital audit to strategy to a Digital Marketing & Sales team

Clear & communicable

Complex environment synthesised into strong, clear direction

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Digital Management & AI Enablement

Verisure Belgium

Verisure, Europe's leading monitored-alarm provider, had customer focus but an unfocused social presence and under-resourced social care. We coached the marketing and care teams to define the value, set the strategy and run it themselves — autonomous after six months.

Autonomy in 6 months

Bi-monthly coaching, until the teams ran it themselves

Evolution, not revolution

Quick wins in a clear framework — change the teams could absorb

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Web design, acquisition & conversion

Verisure Belgium

Verisure, Europe's leading monitored-alarm provider, wanted to grow online leads by 25% in Belgium and double them in the Netherlands — self-financed, within budget. We reviewed the engine, designed a 360° plan and coached the teams: +20% in Belgium, ×1.75 in the Netherlands.

+20% / ×1.75

Online lead growth in Belgium / the Netherlands after 6 months

Self-financed

Growth funded by lower cost per lead, within total budget

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A selection of our work.

Aellia

Lesaffre

Wikipreneurs

Unibricks

AXA Belgium

Unibricks

NRJ & Nostalgie

Nostalgie Belgium

Vandeputte Safety

Unibricks

Exempla Management & Consulting

CLL — Centre de Langues

HM Sewertech

Wikipreneurs

OTRA

Essent.be

AGC Europe

NRJ Belgium

SWIFT

Shurgard Europe

Europ Assistance Belgium

AXA Belgium

AXA Belgium

SNCB / NMBS

Verisure Belgium

Verisure Belgium

Let’s make something happen.