Double digits growth of online leads for Verisure Belgium & Netherlands
Challenge
Increase online leads by 25% in Belgium & by 2 in the Netherlands
Auto-financing model, remaining within total budget
Verisure is Belgium and Europe's leading supplier of professionally monitored home alarms and connected services for the smart home. Their sales process is based on a 2-stop shop strategy, with digital bringing in close to 100% of leads, later handled and converted by a strong sales force. In 2016, aiming to strongly grow their marketshare on the Belgian and Netherlands market, they collaborated with Belly & Brain to review their existing activities and plans to ensure their strong ambitions delivered.
Solution & services provided
Belly & Brain partnered with the marketing and digital teams to review and design the new approach
Analysis of digital marketing traffic activities & plans
Analysis of websites’ lead management performance & conversions
Review of teams plans & working methods
Review of partnering agencies contracts and way of working
Recommendation of a 360° action plan:
Conversion approach adaptations to decrease cost per lead and increase digital marketing activities funding
Traffic strategy optimisation to shift investments to high-conversion, high-potential channels
Team organisation review & skilling
Digital agencies scoping & selection
Coaching of the teams through the transformation to deliver the planned impact
Project duration end-to-end
1 month of analysis & recommendation + 6 months of bi-monthly coaching
Results
+20% achieved in Belgium and x1,75 achieved in the Netherlands after 6 months.
What they say about us
“Carefully balancing humble curiosity, cross industry experience, a customer-centric vision & no-nonsense communication enabled the team from Belly & Brain to gather a profound understanding of our company’s needs in a short lapse of time. Phasing quick wins, capturing low-hanging fruits driven by common sense set within a clear strategic framework drove our teams into a steep learning curve, absorbing the transformation as evolution rather than revolution. The systematic & well aligned implementation plan accelerated and supported a smooth transition to our ‘digital through-the-line marketing leadership’ within our industry.”
Sven Bols, Managing Director, VERISURE BELGIUM
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May it be a choice or may it be due to a threat, we are all facing very exciting challenges nowadays: Managing digital presences is no longer a “nice to have” activity but has become a critical business responsibility.