Defining Essent.be's social media strategy & activities

Challenge

• Define the value of Social media for Essent.be’s organisation and customers

• Define the social media strategy, content strategy accordingly

• Coach the internal stakeholders’ to build the targeted activities and organisation

Essent.be, Belgium company part of the sustainable group innogy, supplies electricity and natural gas to 500.000 consumers and businesses in Belgium. Essent.be contacted Belly & Brain to define social media activities and a content strategy adapted to the business and its customer needs.

Solution & services provided

• Define Essent Belgium’s social media positioning & activities in terms of communication, care and human resources in order to reach its key business challenges

• Audit the “AS IS” working methods, skills, processes and partnerships & define the best set-up to run the targeted activities

• Based on the strategy & organisation conclusions, design a transformative approach to achieve the positioning and run social media activities effectively

• Support Essent to deploy the transformative approach, coaching & training the main stakeholders to reach the designed activities.

Results

Essent.be manages autonomously social media activities sized to its value for the business and their customer needs.

Project duration

• Activities analysis, benchmarking and strategy recommendation : 1,5 month

• Stakeholders coaching to build the social media activities: bi-monthly coaching during 3 months.

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