Designing AXA Belgium's unique B2C & B2B digital experience

AXA Belgium brings together 3200 brokers, 450 bank agents and 3500 employees to put their expertise at the service of 2.9 million customers, offering flexible insurance products adapted to real life needs. In order to reach its ambitious marketing and customer strategy, AXA insurances Belgium partnered with Belly & Brain to define its digital strategy within its distribution strategy & strong collaboration with brokers, and the underlying user experience and interfaces of the B2C & B2B websites.

Reinvent NRJ to grow its leadership among young Belgians

NRJ Belgium is a private belgian radio station part of the french group of the same name. Targeting audiences between 12-34 y.o., their main challenge is to maintain relevance and value in a fast-evolving landscape of new technologies, media and players. Facing these strong challenges the NRJ teams partnered with Belly & Brain to reinvent the NRJ experience.

Redesigning Shurgard Europe's customer & employee customer experience

Shurgard is the largest owner and operator of self-storage facilities in Europe with 229 self-storage centres in the Netherlands, France, Sweden, the UK, Germany, Denmark and Belgium. Having revisited its brand positioning and strategy, they collaborated with Belly & Brain to design its future customer experience & the underlying employee experience, to clearly demonstrate and stand for their intended brand positioning, identify future growth opportunities in terms of practices, new products or services.

Defining SNCB/NMBS' digital strategy and organization

In 2016, the Belgian national rail company “SNCB/NMBS” appointed Belly & Brain to unlock its digital and innovation challenges - Grow its digital touch points usage in terms of ticket sales and customers’ servicing & information, define the supporting digital organisation to build and run the digital activities, and review its digital and innovation roadmap, based on the strategy. Rethinking how the SNCB/NLBS services its travellers, delivers and sustains the change.

Digital management, Strategy, Digital transformationAudrey BenoitNovember 9, 2018digital management, strategy, digital strategyComment

Transforming's SWIFT support channel strategy

In 2016, in order to design a true value proposal for its support services, SWIFT partnered with Belly & Brain to design their customer experience strategy, set the lines of their support product packages, define a transversal transformation plan looking into the growth of digital self-servicing, the evolution of human support services, and the improvement of its products usage simplification and in-system help.

Designing AXA Belgium's car insurance customer experience strategy & developing customer-centricity

AXA insurances Belgium partnered with Belly & Brain to design their first customer experience strategies, isolate a design & deliver methodology allowing them to carry independently the transformation across the organisation with the right level of quality, insights, skills and ambitions.

Defining a digital-friendly portfolio of products for Europ Assistance Belgium

Europe assistance is a global operator in personal assistance services in the areas of travel, automotive, health, home and family. Each year in Belgium, Europ Assistance handles around 425.000 calls and manages around 190.000 files to assist Belgians across the globe. Although leader within the group in terms of direct distribution, Europ Assistance Belgium called in Belly & Brain to reinforce its direct distribution positioning redefining its portfolio strategy and portfolio products towards more digital-friendliness.

Building social care for Verisure Belgium & Netherlands

Verisure is Belgium and Europe's leading supplier of professionally monitored home alarms and connected services for the smart home. While having a strong customer focus, their presence on social media was lacking focus and clear value for the company and its customers. In parallel to community management, social care was in place but with limited means and focus for the teams.

Digital managementAudrey BenoitNovember 9, 2018Digital management

Double digits growth of online leads for Verisure Belgium & Netherlands

Verisure is Belgium and Europe's leading supplier of professionally monitored home alarms and connected services for the smart home. Their sales process is based on a 2-stop shop strategy, with digital bringing in close to 100% of leads, later handled and converted by a strong sales force. In 2016, aiming to strongly grow their marketshare on the Belgian and Netherlands market, they collaborated with Belly & Brain to review their existing activities and plans to ensure their strong ambitions delivered.

Digital managementAudrey BenoitNovember 6, 2018Digital management

Defining Essent.be's social media strategy & activities

Essent.be, Belgium company part of the sustainable group innogy, supplies electricity and natural gas to 500.000 consumers and businesses in Belgium. Essent.be contacted Belly & Brain to define social media activities and a content strategy adapted to the business and its customer needs.

Digital managementAudrey BenoitNovember 1, 2018social media, content strategy, Digital managementComment

Setting up a new digital business for AGC Europe

AGC Europe is one of Europe’s leading glass providers in construction and automotive - the company is largely active through B2B solutions and was willing to evaluate the opportunity of selling glass directly to the end consumer. The questions : is there market potential for online direct distribution? if yes, what should be the minimum viable product and how should it evolve through time into a viable and valuable business?

Digital management, Next generation businessAudrey BenoitOctober 19, 2018Digital management

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